Marketing Specialist

Are you a Master of Marketing with a wanderlust soul? Does the thought of promoting life-changing international exchange programs make your heart skip a beat? If you’re ready to be the architect of cross-cultural connections and the ambassador of unforgettable experiences, then look no further!

Join our team as the Marketer of Exchange Adventures and become the storyteller of life-changing journeys. Your role involves crafting campaigns that ignite the spirit of adventure, bridging cultural gaps with your creative prowess, and turning every exchange program into a transformative tale that the world can’t resist.

Key Responsibilities:
Develop and execute comprehensive marketing strategies to promote international exchange programs across diverse global markets.
Create engaging and impactful marketing materials, including digital content, promotional campaigns, and social media initiatives, to enhance program visibility and attract a diverse pool of participants.
Manage and optimize digital marketing channels, including website content, SEO, and paid advertising, to ensure maximum program exposure and engagement.
Maintain strong communication with program participants, partners, and stakeholders, ensuring a seamless and enriching experience throughout the exchange journey.
Stay updated with industry best practices and emerging technologies to continuously innovate and improve marketing strategies for the international exchange program.


  • Bachelor’s degree or higher in marketing, advertising, business administration, communications, or a related field.
  • Must have proficiency in various platforms, software, and tools, including:
    • Digital Marketing like Google Ads or Facebook Ads;
    • Social Media Management tools like Hootsuite;
    • CRM software like HubSpot;
    • Email marketing platforms like Mailchimp;
    • Content management systems (CMS) like WordPress or Joomla;
    • Basic graphic design skills using tools like Adobe Creative Suite, Canva, or similar programs.

IENA (International Exchange of North America) offers an excellent benefits and compensation package including Health, Dental, Retirement and paid vacation. Salary range for this position (based on experience) is $50,000-$70,000/year. To apply, please send resume and cover letter to Sue Applebaum at
*We are accepting applications for both in-office and remote work arrangements for this position.